In Kim Severson’s recent article, Juniper Lattes? Pine Sodas? Food is Taking Us Back to the Forest, K Brew received a shoutout for its Smoky Mountain Latte. Severson talked to K Brew’s CEO, Pierce LaMacchia, during the previous week to get comment on her upcoming story, followed by a photographer from the New York Times taking photos of our newest store, Belltown. 
It was an honor to be mentioned in the prestigious NYT, especially with regards to one of our Feature Drinks, which are developed by our frontline baristas and then launched company-wide. Since 2016, our Feature Drink program gets to the heart of K Brew’s company culture, intentionally promoting the contributions of our entire team, especially the baristas who make it all possible every day.
It’s fun to watch K Brew make a splash not only in our city, but regionally too. Quality local businesses, born and bred in Knoxville, continue to be a draw for the nation to visit and move to our great city.
